A new study finds people considering cars as reflections of themselves are most likely to drive assertively.
Temple University Fox School of Business professor comprehensively observed how aggressive driving behaviors result from personality, values and attitudes of the driver in his study – “Aggressive Driving: A Consumption Experience.”
One of the most common consumptive behaviors is driving, and insistent driving causes two thirds of fatal accidents in US and a third of all accidents that involve personal injuries.
Ayalla Ruvio, a lead author and an assistant professor of Philadelphia University realizes that the study explains the phenomenon people are aware of for practically, men can be more unreceptive drivers who tend to see their cars as an extension of themselves more than women.”
The Journal of Psychology & Marketing published Ruvio’s article online about consumers’ behavior regarding the importance of their cars to them featuring two studies done in Israel. The first focused at the influence of personality, attitudes and values and an average age of 23.5 gathered from 134 surveys of men and women. Another study includes 298 people from the first survey and then added to the factors of, impulsivity, risk attraction, perceptions about time pressures and driving as a riotous activity.
The studies above show that drivers who consider their car as a likeness of their self-identity are more likely to behave uncompromisingly on the road and break the law.
Increased covetousness towards the car is associated to increased aggressive driving behaviors. Also, people with neurotic tendencies are more likely to drive violently and pay no attention to potential consequences. Also, youth in the formative years in building their self-identity can feel pressure to boast their car, driving skills and may also be brash and underrate the risks in driving recklessly.
The results imply that the value of the car as an extension of oneself results to aggressive behavior on the road instead of driving cautiousness and that those who treat cars and the road space they take up as their area, will try to retain control over it as explained by the authors.
The propositions of theis study can be seen in various cultural contexts because the link among cars and identity is strong like the “soccer-mom” disgrace of minivans, the Thelma and Louise identities, and songs such as “You Don’t Impress Me Much,” by Shania Twain with the line, “I can’t believe you kiss your car goodnight.”