Tag: buick

Buick: Giving The Brand Meaning

During the 1980s, Buick was a brand that successfully straddled the fine line between luxury and performance. This GM division sold big, fluffy Park Avenues and LeSabres, while also selling the luxury/sport Riviera and the Regal. It was this last model, the Regal, which stunned the automotive world by winning Grand National awards during the early 1980s. Today, all four models have been terminated in favor of newer names including the Lucerne, LaCrosse, Terrazza, Rainier, and Rendezvous, models that didn?t even exist five years ago. Where is Buick headed? Will GM?s troubles finally kill off the brand? Will the Buick name ever regain meaning? A lot is riding on these questions; the answers may not be as simple to utter or imagine.

GM?s woes could spell Buick?s demise. At least that is the thought with some ?experts? who believe that at least two brands need to be pruned from the … Read More

2006 Buick Lucerne: Return Of The V8

The venerable Buick Park Avenue is no more, having been replaced by the all new Buick Lucerne, a down market version of the Cadillac DTS. With a 275-hp Northstar V8 engine, the Lucerne becomes the first Buick car in nearly ten years to arrive equipped with a V8. The entire Buick line up is in the process of being overhauled, so let?s take a look at this make?s newest flagship and see how it plays a part in GM?s overall strategy.

If you are a fan of the Buick brand you have witnessed your fair share of changes over the past five years. Gone are the Park Avenue, LeSabre, Century, and Regal, and in its place are the Rendezvous, the Rainier, LaCrosse, Terrazza, and the Lucerne. All the changes are the result of General Motors? broad realignment strategy in the wake of retiring the Oldsmobile brand, lifting Saturn into the … Read More